Poinciana remains Nation’s 2nd Best Selling Master-Planned Community in ‘05

March 12, 2006

For the second consecutive year, Poinciana finished the second best selling master-planned community (MPC) in the United States.

Fueled by a 15 percent increase in sales, the massive 47,000-acre MPC in northwest Osceola and northeast Polk counties generated a robust 3,192 new home sales last year, according to the 13th annual survey of America’s top-selling MPCs published by Robert Charles Lesser & Co. (RCLCo), a leading independent real estate advisory firm headquartered in Bethesda, Maryland.

Developer Avatar Properties Inc., the primary builder in Poinciana, accounted for 35 percent (1,118) of Poinciana’s 2005 new home sales which included 407 primary home sales and 711 transactions in its award-winning active-adult community of Solivita, located in the Polk County portion of what is considered one of America’s largest unincorporated MPCs.

Poinciana was one of only three Florida MPCs to make the Top 20 list last year, and recorded the third largest increase in sales among the nation’s Top 10 MPCs. Poinciana’s sales increase was 7.0 percent better than The Villages in Lady Lake, which finished first in the survey, and 719 sales better than survey newcomer and third place finisher, Mountain’s Edge in Las Vegas.

According to the RCLCo survey, most of the Top 20 MPCs are located in areas that are continuing to experience rapid growth with steady, if not strong, employment growth, ample housing options appealing to a wide range of consumers, and large tracts of available land in desirable climates.

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To learn more about Poinciana, contact Tony Iorio, Avatar’s vice president of land development, or Bill Cowart, Avatar’s president of primary homebuilding operations in Florida, at (407) 933-5000 or 1-800-755-0545.